Dunkin’ UK appoints Leeds creative agency to brew “bold” marketing campaign

Following a “competitive” pitch process, Leeds based Punch Creative has been appointed as a retained strategic marketing partner for the UK arm of popular American coffee shop and bakery Dunkin’.

Punch Creative will be responsible for increasing brand awareness and popularity within the UK with creative content, social media management and PR.

Dunkin’ proclaimed that it is “on a mission to energise the UK through great tasting coffee and donuts”. This new creative partnership has been formed to support the brand’s ambitious national growth plans.

There are many many new store openings planned for this year and beyond and Punch Creative has been tasked with “putting a smile on the faces of everyone who interacts with the brand”, be it in-store or online.

The brand currently boasts locations in Manchester, Liverpool, Nottingham and London, with a Leeds site set to open in the near future.

Michael Johnstone, head of operations at Dunkin’ UK, commented: “Punch won us over with their energy at every stage of the pitch process. They really got under the skin of the brand and demonstrated an excellent understanding of our vision for the future.

“Their bold creative ideas coupled with their strategic, objective-driven approach make them the perfect partner for us as we enter our next phase of growth.”

Louise Wright, commercial director at Punch Creative, added: “This really is a dream account for us. Dunkin’ have given us so much creative freedom and our team has responded with some great ideas. There are certainly some big things to come and I can’t wait to see the results!”

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