After multi-million pound success for the local economy Leeds goes Jurassic for another year
Dinosaurs will be back in Leeds this summer after last year’s trail featuring moving life-size beasts saw more than 300,000 people visit the city centre.
Leeds Jurassic Trail added £2.07m into the Leeds economy in just seven weeks in 2021 and as a result, will be back in 2022 as the UK’s only free city centre animatronic dinosaur event of its kind.
12 newly-built dinosaurs will go on show this summer in Leeds right across the city centre in the completely free to see trail.
The exact dinosaurs and their locations will be revealed in coming weeks – including what organisers, LeedsBID, believe will be another UK-first.
Leeds Jurassic Trail 3 will run from July 30 to September 4, featuring partners Child Friendly Leeds, Granary Wharf, Leeds City Council, Leeds Corn Exchange, Leeds Kirkgate Market, Leeds Station, Merrion Centre, Quarry Hill, SOYO Leeds, St Johns Centre, The Core, Trinity Kitchen, Trinity Leeds and Victoria Leeds, who are all joining forces on the event.
Andrew Cooper, Chief Executive of LeedsBID, said: “Thanks to the foresight and support of all our trail partners, we went for it last year at a time when many other places were still dipping their toes back in the water of reopening.
“Leeds always wants to lead and the economic impact of last year’s trail was massive for the city – not just the locations that hosted dinosaurs, but the wider network of shops, places to eat, drink and enjoy activities.
“When we asked partners if they wanted to do it again, the answer was a resounding yes, but we can’t simply copy and paste the event. It needs to be bigger, fresher with more activity. And that’s exactly what we have planned and we are currently putting the finishing touches to the event, which we’ll announce soon.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular Yorkshire & The Humber morning email for free.
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?