Speciality coffee shop crowned the UK's funniest small business name
The UK’s funniest small business name has been revealed after a public vote crowned one small business with ‘Britain’s Best Small Business Name’.
Perky Blenders, a London based specialty coffee roaster, beat over 1,500 punny-named small businesses to be presented with the hotly contested accolade. The husband and wife duo picked up 16 per cent of the total votes (685 out of 4,402 votes) and will receive a £2,500 grant from Simply Business, aimed at supporting business growth.
The competition by small business insurance provider Simply Business was launched to celebrate the “wit, creativity, and humour” of the nation’s small business owners.
It comes as a recent study of 2,000 consumers from Simply Business revealed how a “witty or funny” business name can play a part in helping small businesses succeed, with 28 per cent of people stating they would be more likely to shop at a small or local business with a funny or witty business name compared to those without.
64 per cent of people would also be more likely to notice a small or local business with a funny or witty business name.
Perky Blenders was family-formed back in 2015 by husband and wife duo Adam and Victoria Cozens. Originally based in Waltham Forest, a few years on they now have three shops within the borough, and supply to over 60 stores; including Whole Foods, The Conran Shop, Anthropology, and the award-winning Eat17 Spar shops.
Alan Thomas, UK CEO at Simply Business commented: “The impact a memorable business name can have on your business is incredible – our research suggests a third of customers are more likely to spend with businesses with witty names.
“With close to six million small businesses across the UK, acting as the lifeblood of our communities and collectively providing trillions of pounds to the UK economy, we’re delighted to have found Britain’s Best Small Business Name, and awarded them with a £2,500 grant to support their journey.”
Adam Cozens, managing director and co-founder of Perky Blenders, added: “The name Perky Blenders was clearly inspired by a popular TV show, however it has grown into so much more. As a well-known ‘coffee by post’ specialty coffee roaster, the name, and the company as a whole, now means much more to our Perky Family.
“Our roasting team is a talented mob, and our coffee is carefully sourced for quality and with good practice always at the front of mind.”
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