Mark Adair

London tech accessory startup to be stocked in US retail giant Best Buy

Sustainable smartphone accessories brand Atom Studios, has announced Best Buy, America’s largest retailer in the consumer electronics industry, as its latest partner in the US.

Best Buy will initially be stocking two different iPhone case ranges from Atom Studios on their website — Split Wood Fibre and Split Silicone for the iPhone 13 range — with an expanded range available in store soon.

Just over a year after launching the product to market, the brand already boasts an impressive portfolio of stockists around the world including: telecom giant Three in the UK; premium retailer Telenor in Europe; one of Japan’s largest wireless carriers, SoftBank; iStudio and .Life in Thailand and Buy First in Taiwan.

Atom Studios was formed during the pandemic by a small group of industry experts, who developed friendships over the years through shared experience in the consumer electronics and accessories industry.

Akbar Ali, Creative Director at Atom Studios says, “our design philosophy, inspired by our previous experience at some of the world’s largest tech companies, not only centres around addressing everyday consumer issues such as ‘my charging cable keeps getting tangled’, we also use or develop materials that ensure our products are as eco-friendly as possible while still looking stylish.”

Atom Studios’ marketing director, Alison Cook, also explains that their strategic approach to growth is another factor contributing to their rapid, yet managed acceleration.

“We decided to adopt a more strategic approach purposefully choosing one well respected, leading retailer in each region, then making sure that we deliver with excellence via on-time high quality products, comprehensive marketing plans, merchandising support and robust staff training.”

“We’re extremely proud to offer our cases in Best Buy, it demonstrates there is strong appetite across the globe to shop sustainably and responsibly, with more consumers than ever showing an interest in how their products are made and where they’re from.”

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