Member Article

FK Group appoints The Armstrong Partnership as B2B agency

Altrincham headquartered FK Group has appointed Chester-based B2B marketing agency The Armstrong Partnership as its industry specialist marketing partner.

Established in 1979, FK Group is the UK’s leading full building envelope provider, specialising in roofing, cladding, glazing and maintenance across many sectors. With annual sales exceeding £100 million, and over 180 employees, the business excels in product innovation, creating effective solutions that place a strong emphasis on sustainability.

Following the success of its Vista Cladding Systems ™ product collateral, FK Group has appointed The Armstrong Partnership to develop and deliver a full marketing suite for the Group and its brands to align the business positioning while engaging internal and external audiences with forward-thinking concepts and ideas as part of the company’s ongoing expansion.

The brief will draw on The Armstrong Partnership’s award-winning design, CGI and copywriting capabilities for product launches, brand awareness and internal messaging.

Richard Robinson, Group Technical Director at FK Group, said: “FK Group has grown to become one of the most trusted brands in its field. Recognising the importance of investing in the right agency to help us deliver consistency and engagement was key – The Armstrong Partnership has proven it can deliver. The new integrated marketing programme and comprehensive brand architecture will help us maintain an industry-leading identity representative of the high-quality products we manufacture and projects we deliver at an important stage of growth for the business.”

Simon Andrews, Creative Director at The Armstrong Partnership, added: “A big driver for FK Group is to engage their teams by delivering a dynamic brand with leading products that they’re proud to work for. We’re confident that the new collateral will do exactly this while elevating the Group with clever creative ideas that will demonstrate exactly why they are the UK’s leading provider.”

This was posted in Bdaily's Members' News section by Ian Jones .

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