Mark Adair

Selfridges London opens its doors to cannabis CBD oil range

Since launching 7 years ago, BRITISH CANNABIS™ (listed as CBD Health Foods Ltd) has experienced exceptional demand for their high quality and great tasting CBD products. Today, BRITISH CANNABIS™ is proud and inspired by the launch of their premium, flagship range in Selfridges.

The CBD by BRITISH CANNABIS™ collection will be showcased in the Beauty Hall at Selfridges London, a place to discover products that spark innovative wellbeing practices and thought-provoking ideas and home to world-leading brands. 

Thomas Whettem, celebrated the news, remarking, “this is yet another great milestone in the BRITISH CANNABIS™ story. It is a testament to the levels of excellence we demand within our supply chain and products, that we are now stocked at an iconic, prestige retailer in Selfridges.

“We set out to create ‘the champagne of CBD oils’, with more beneficial cannabis phytochemicals than any other CBD products compliant and legal for sale today. Our premium, THC-free products are both UK-born and UK-manufactured, thus debuting in Selfridges London seems very appropriate.”

BRITISH CANNABIS™ launched a television campaign in March 2022 for its premium flagship range, CBD by BRITISH CANNABIS™, as part of a half a million pound investment in awareness building and consumer recruitment 2022/23.

Set in the style of a classic health and beauty advert, the creative aimed to break down barriers to legal cannabis-derived products, gaining broadcaster approval to make more industry-specific references than any campaign to date.

Shown across dozens of premium channels on the SKY and Channel 5 networks, this marked the first time that the SKY network had opened its doors to CBD advertisers on their linear stations since 2019.

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