Bupa launches new ParalympicsGB partnership at Salford HQ

Bupa has become the Official Healthcare Partner of ParalympicsGB, in a three-year partnership ahead of the Paris 2024 Paralympic Games.

Athletes will be provided with medical expertise to reach the peak of their performance as they look to build on their achievement of 124 medals across 18 different sports, and a second place medal table finish at Tokyo 2020. Bupa will support Paralympic athletes across the whole range of sports preparing for Paris 2024.

The partnership will include practical health assessments designed to give a full overview of health and wellbeing to prevent and address concerns, as well as physical and mental health services.

Through the partnership Bupa and ParalympicsGB will also collaborate to challenge perceptions around disability in society, celebrating difference and diversity in order to help everyone achieve their goals, while also promoting inclusivity in business, healthcare and other areas of life.

The partnership was launched at Bupa’s offices in Salford, Manchester, on July 6th by Bupa global & UK CEO Carlos Jaureguizar, alongside Mike Sharrock, chief executive of the British Paralympic Association, and Aaron Phipps MBE, gold medal-winning wheelchair rugby player.

Aaron Phipps said: Throughout my life and sporting career I’ve worked to challenge perceptions around disability so it’s great to see Bupa and ParalympicsGB partnering to bring this to the forefront of our society.

“There shouldn’t be any barriers to anyone reaching their full potential in life and the more we can spread that message, the more we can achieve together… Being able to utilise the UK’s top clinicians and services through Bupa has the potential to give us all a real competitive edge.”

Carlos Jaureguizar added “Working with ParalympicsGB gives us the unique opportunity to understand the needs of more people in society, ultimately reflecting the diverse needs of our customers. It’s important to celebrate our diversity and each of our differences, in order to make a tangible shift in perceptions of disability in our society.

Mike Sharrock concluded: “This partnership will give ParalympicsGB athletes access to an array of additional support for their mental and physical wellbeing. We’re proud to be partnering with Bupa, and it’s clear that they will be just as keen to make this a truly meaningful partnership, driving the change we want to see in perceptions of disability.”

The partnership with ParalympicsGB continues a long-standing history of partnering with national Paralympic associations for Bupa. In 2007, Sanitas, part of Bupa Group, became the Official Medical Provider for the Spanish Paralympic Committee and has since supported athletes at several Paralympic Games, including in Poland and Chile.