Superdrug has signed hundreds of brands to their online platform

Superdrug has signed over 200 brands to the upcoming launch of Superdrug’s Marketplace, a new platform, which will see brands, from premium to start-ups, partner with Superdrug to offer their products through the service for the first time. The platform is set to launch in September, with brands continuing to be recruited ready for launch later this year.

The platform will be seamlessly integrated on the existing Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers.

Brands already signed up to the new Marketplace platform include breakthrough beauty brand WONDERSKIN, sustainable brand Truthbrush and inclusive ethical brand OPV Beauty.

The Superdrug Marketplace will bring undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends like homegrown, female founded, sustainable and inclusive new brands.

eCommerce director Matt Walburn, who is leading the development of Marketplace at Superdrug commented: “We have a long track record of supporting entrepreneurs and small businesses and promoting diversity and inclusion within the industry. Superdrug Marketplace is the logical next step for our business.

“As well as further strengthening our accessible health and beauty offering, it’s designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support they need to succeed in the digital world.”

He added: “As we draw closer to the launch of the Marketplace we are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move. The Marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”

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