Sheffield Olympic legacy Park unveils refreshed brand identity

Sheffield Olympic Legacy Park, the UK’s only life sciences park dedicated to innovation in sport, health and wellbeing, has unveiled a refreshed brand identity and striking new website.

The brand refresh project has been driven by a desire to reflect the vision for the next phase of development of the Park, while communicating its commitment to becoming a catalyst for strong partnerships and transformational progress across all aspects of education, research, commerce and society.

It is also in recognition of the 10th anniversary of the London 2012 Olympic and Paralympic Games, which was the motivation behind the Park’s creation and the focus of a star-studded gala dinner on 9 September, celebrating the wide contribution that Sheffield made to the success of London 2012, and the unique legacy being delivered in the city.

Further evidencing Sheffield Olympic Legacy Park’s commitment to collaboration and inclusivity, the new website provides visitors with an intuitive and seamless customer journey with a careful balance of useful information combined with motion graphics.

Chris Low, Chief Executive at Legacy Park Ltd, commented: “This brand refresh signals that Sheffield Olympic Legacy Park is moving into an exciting new phase of development, which is especially timely in the year we mark the 10th anniversary of London 2012.

Since its inception in 2014, Sheffield Olympic Legacy Park has secured over £100m of investment to deliver several key projects, namely Oasis Academy Don Valley a coeducational school, UTC Sheffield Olympic Legacy Park, which specialises in computing, health sciences and sport science, and Sheffield Hallam University’s Advanced Wellbeing Research Centre.

In 2018 ‘leading’ real estate developer and investor, Scarborough Group International (SGI) acquired the Community Stadium site from Sheffield City Council and, in 2020, concluded a wider agreement with Sheffield City Council to deliver the next phase of the Park.

Last month, SGI announced the Practical Completion of its new Community Stadium, which provides 23,000 sq ft of high-quality, flexible commercial space, alongside the 3G pitch and covered grandstand.

Among the next wave of occupiers to have a presence on the Park is Sheffield Children’s Hospital NHS Foundation Trust, which has recently benefitted from the Government’s Levelling-Up Fund to deliver the National Centre for Child Health Technology; a ground-breaking facility that will deliver the world’s most advanced integrated healthcare system for children.

Canon Medical Systems has recently started construction of its new Park Community Arena, due to open in 2023 as the UK’s first affordable carbon net-zero built sports, healthcare and community arena featuring an integrated Medical Diagnostic Centre.

Nicola Bulley, Group Head of Marketing & Communications at SGI, said: “Over the course of the next generation, Sheffield Olympic Legacy Park will deliver better healthcare outcomes, education opportunities, jobs, and economic growth on a local, national and global scale so we wanted to create a brand that was reflective of this ambition but that also felt relatable and inclusive.”

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