CBD health and wellbeing brand fourfive partners with TV presenter Jason Fox

CBD and wellness brand, fourfive, has announced their partnership with the presenter of SAS: Who Dares Wins star and former UK Special Forces soldier, Jason Fox.

The partnership was inspired in 2019 when fourfive co-founder and ex-professional England rugby player, George Kruis, introduced Jason Fox to fourfive’s cannabidiol (CBD) following disrupted sleep the presenter endured during a trip to Yukon. Three years later, Jason has now teamed up with fourfive to share his experience with CBD.

St Albans based fourfive was founded by professional rugby players George Kruis and Dom Day in 2018 with the aim to bring “premium, top quality and trusted” health supplements and CBD to the market.

After suffering from a string of injuries, George and Dom discovered the “power of CBD” in their recovery, leading them to explore effective and natural remedies to the pain and loss of sleep associated with sporting injuries.

Speaking of his first introduction to CBD following an expedition to Yukon, Jason said, “I was very sceptical. I’d heard about this and that, so George sent some CBD to me within a few days of getting back from the trip.

“At the time, my sleep pattern was screwed and I never slept very well before that anyway. I thought I’d be in a state for a while with the time difference, the routine that I had out there, not being in darkness and I was all over the place.

“I got the spray CBD oil and started using it and within days my sleep pattern was back. Not only that, my Mrs said I was much more chilled out, my fuse is longer, and I was a nicer person to be around! I’m actually a better person from it and now I have it with me all the time.”

Fourfive co-founder and ex-professional Welsh rugby union player, Dom Day, added: “I am personally a big fan of what Foxy has achieved in the forces, during his appearances on SAS: Who Dares Wins, but most importantly in the work he does to support people with PTSD and with mental health problems.

“With his genuine positive experiences of using CBD products and also his past support of fourfive, we are really delighted to have him as part of the team.”