Ukrainian entrepreneur who fled to Yorkshire sets up vodka and sunflower oil business

A Ukrainian entrepreneur who fled when Russian forces invaded his homeland is to launch a vodka and sunflower oil import business after finding a new home in North Yorkshire.

Fedir Haidai undertook a 14-day journey across Europe with his wife Katya and three-year-old son Misha after finding a sponsor family in Harrogate through the Homes for Ukraine scheme.

He said: “I was on a business trip to Kherson in February when we heard that Russia was assembling soldiers, tanks and military equipment around 100km away. I spoke to my wife in Kyiv and said we must go now.

“She left work, picked up our son from nursery and a few belongings from home. We crossed into Moldova where we were able to stay with friends. A few hours later we watched on TV as the invasion started. My parents are still in Ukraine and I am afraid for them.”

Fedir was forced to abandon two successful businesses that employed 30 people in Kyiv. His outdoor paving tile manufacturing company was destroyed by Russian attacks. A second company that imports central heating pipes became unsustainable because his main supplier was based in Russian ally Belarus.

He has now joined the North Yorkshire branch of the Institute of Directors (IoD) to forge new connections and support as he restarts his business journey. Just three months after arriving in the UK, he has three new ventures.

Sunflower Ltd, named after the Ukrainian national flower, will import premium quality Ukrainian sunflower oil, which Fedir will market under the Holla Oils brand.

He is also importing historic Hetman-branded vodka. Lviv based Hetman is one of the largest producers of alcoholic drinks in Ukraine, with a history dating back to 1782 and a production capacity of more than 3.5 million bottles per month. He plans to sell the products through online, physical retail and the hospitality trade.

A third business will help to relocate IT experts from Ukraine to safe European locations. Ukraine is one of the biggest providers of skilled IT experts in Europe – Fedir wants to help more professionals to move away from the war while supporting their families in Ukraine.

Fedir said: “The main thing is that we are safe but we don’t have any savings so I need to set up a business here. I know how to organise a company and build relationships with suppliers and clients. My idea is to import products from the west of Ukraine, where it is safer. There is a need for sunflower oil here and significant demand for Ukrainian vodka.”