Holiday home letting firm partners with local football teams

As part of Bdaily’s feature week investigating the business of sport, we hear from Host & Stay a North East holiday home letting agency has partnered with two EFL football clubs to continue to grow its reach across the communities it operates in. Host & Stay, based in Saltburn-by-the-Sea, is supporting Middlesbrough FC and Sheffield Wednesday FC in deals that will involve matchday branding and both clubs’ charity foundations.

The Teesside-based firm, which is part of The SDDE Smith Group and currently operates over 600 holiday homes, recognises the important part football plays in the community, and having supported Middlesbrough FC as a family, and with many employees who do the same, was keen to form partnerships that can deliver a real impact.

With both partnerships, the firm is looking to increase customer awareness, among both guests and owners, and give back to the local areas in which it operates. Owner and group CEO Dale Smith said: “Football clubs are at the heart of every community, and for most people, it’s one of the longest relationships they will have in their lifetime.

The partnerships will bring key opportunities for Host & Stay, its employees and the wider community through engagement, club association, tickets and player activations.

The firm has also pledged to support both clubs’ charity foundations, the MFC Foundation and the Sheffield Wednesday Foundation, by giving away their allocated matchday tickets to children and families who would otherwise not have the opportunity to watch a football match.

Discussing the success of the collaboration so far, chief operating officer of Sheffield Wednesday Football Club Liam Dooley said: “We are delighted with the partnership with Host & Stay and from the outset we have seen a fantastic fan reaction.”

Host & Stay has already pledged its support to Sheffield Wednesday Football Club and the local community by launching a £1,000 giveaway to celebrate the new kit launch, donating prizes to the club’s matchday half time challenge and will be gifting 50 tickets for each Sheffield Wednesday game to residents of underprivileged areas in the city.

Liam continued: “Only weeks in, and it feels like a true partnership, with both sides going over and above the agreed contract. We look forward to bringing even more of our exciting joint marketing plans to life as we move through the season.”

Lee Fryett, chief commercial officer at Middlesbrough Football Club, echoed Liam’s comments: “There is a huge amount of both personal and professional pride to see the club and Host & Stay working so closely together. Having known Dale and his family for many years, it is fantastic to see how successful the brand has become.”

Dale added: “We’re passionate about the places in which we operate, and we want to ensure that we are truly having an impact in the communities around us. These partnerships allow us to do that on so many levels, and we’re excited at what the future holds for this season and beyond.”

By Mark Adair – Correspondent, Bdaily

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