Video Interview: Mick Hogan on the Business of Sport: Part 1

In this episode of Robson Laidler’s Business Stuff Podcast, recorded for Bdaily’s Business of Sport focus week, Martin Wardle and Jack Spoor talk to Mick Hogan managing director at MMG Sports, about the business of sport.

The second half of this interview was recorded exclusively for Bdaily Premium members and won’t be available anywhere else. You’ll need to sign up to view.

Mick Hogan is a sports consultant who works with elite level professional clubs, major events and governing bodies. He provides a range of support for senior leaders including commercial growth, finance, event planning and delivery and community engagement.

During the first part of the interview, Mick talks about:

• How performance on the field affects revenue and game attendance
• How and why finance changes between sports
• How to build and retain a fan base
• Why relying on field success alone is not a sustainable business model
• The importance of using consumer data
• What sponsorship deals involve and the benefits for both parties
• And more …

Some questions answered by Mick during the Bdaily Premium Exclusive half of the interview include:

• Is there a media bias towards men’s sport
• What are the causes of corruption in sports
• Are there any issues with where money goes and comes from in sport
• Do top leagues need to do more to support with grassroots sports
• What do sports clubs do to ensure players can have a career after professional sport
• And more …