Tim Hortons opens its first ‘dark kitchen’ in London for delivery via JustEat, Deliveroo
Canadian QSR brand Tim Hortons has today confirmed the opening of its first dark kitchen in London to help facilitate demand for its offering in the capital.
The announcement follows the opening of its first drive-thru restaurant in London, which saw the brand achieve its “most successful opening day in the UK”, as well as one of the best globally in the last five years.
The brand’s delivery-only kitchen, located in Kentish Town, will allow those within two square miles of the kitchen to access its products via platforms including UberEats, Just Eat and Deliveroo.
With its continued focus on trading across all dayparts, the format will concentrate on providing a “quality delivery service”, from 9am to 10:30pm and in partnership with commercial kitchen, Foodstars.
The brand continues to best meet the needs of its growing customer base through several formats including its newest dark kitchen. Kentish Town, located in North London, was selected due to the “huge popularity” of the brand within the area, with an expanded presence in London continuing to be a significant part of the plan.
This has grown in the last year, with 59 restaurants currently in the UK, and several key locations in the pipeline across drive-thru and high street over the coming months.
Expansion is happening outside of the Capital too, as this week the brand revealed it will be opening its largest drive-thru restaurant in the UK on August 29 at Trafford Park, Manchester. This is a “landmark” opening for Tim Hortons, giving it a further opportunity to immerse itself within the Manchester community and continue to grow presence.
Kevin Hydes, chief commercial officer of Tim Hortons franchise in the UK commented: “Opening our first site in London was a huge milestone for Tim Hortons, as we entered a brand-new territory, but to our delight, the opening was a huge success and demand in Park Royal is still phenomenal.
“This highlighted the demand for our offering within the Capital, with North London being an area of interest. This dark kitchen delivery format allows us to trial a new concept, focusing on a fast delivery service throughout the day and we are excited by the potential it offers.”
“Our model has continued to prove its success and we are continuing to grow the Tim Hortons estate, both in London and nationwide with multiple formats. We consider ourselves a real contender within the QSR sector and have ambitions to become the preferred brand of choice, no matter what occasion our guests are seeking to enjoy.”
By Matthew Neville – Correspondent, Bdaily
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