'Iconic' Blackpool venue selects Mediaworks as digital partner

One of Europe’s biggest and most historic entertainment complexes, Winter Gardens Blackpool, has selected marketing specialists Mediaworks to transform its digital footprint.

Opened in 1878, The Winter Gardens Blackpool has developed a long-standing reputation as a globally-renowned dance venue, but has also played host to an enormous range of events and shows, including World Matchday Darts and musical performances including the latest phenomenon, ‘The Cher Show’.

Mediaworks will be supporting Winter Gardens Blackpool as it transitions from Ticketmaster to take ownership of its own dedicated ticketing platform, creating a far more personal customer journey online. The partnership will aim to raise brand awareness within a range of diverse audiences through a mix of online paid search and social media techniques.

Anthony Williams, sales and marketing manager at the Winter Gardens Blackpool, said: “To be working with Mediaworks as we enter this new digital phase for us is really exciting. We wanted to work with an agency as a partner who could share their expertise and knowledge to build on our own rich history.

“Mediaworks is giving us all the tools to help take ownership of a far more personalised customer experience online, from driving awareness to upcoming shows through to ticket purchasing. It puts the power in our own hands, away from third party platforms, and enables us to reach a far wider range of demographics.”

Winter Gardens Blackpool is the latest in a list of clients that have selected Mediaworks’ Manchester office to help take ownership of their digital futures. These include Hill Dickinson LLP, Nelson & Colne College Group and Salix Homes.

Brett Jacobson, CEO and founder, said: “Winter Gardens Blackpool is such an iconic name in the history of British entertainment. We’re thrilled to be working with such a famous name. For a venue that’s nearly 150 years old to be taking ownership of its future in this manner shows everyone that a robust digital footprint offers huge long-term commercial success.”

By Mark Adair – Correspondent, Bdaily

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