Demand at popular visitor experience leads to investment for “iconic” Yorkshire brand

The Wensleydale Creamery, based at Hawes in Wensleydale, in the heart of the Yorkshire Dales National Park, is investing in its offering at its popular Visitor Centre by launching a brand-new cheese tasting area; ‘A Taste of Yorkshire’.

‘A Taste of Yorkshire’ will give visitors the opportunity to taste Wensleydale’s extensive range of award-winning cheeses, all “perfectly paired” with a range of delicious local products.

The new guided tasting experience is part of Wensleydale Creamery’s continuous investment plans, following the success of its e-commerce investment earlier this year to facilitate the projected increased demand from UK consumers.

The experience will showcase the Creamery’s “rich cheesemaking heritage and provenance” and visitors will have the opportunity to taste the range of Wensleydale cheeses, as well as learn more about how it is made, what gives each cheese its unique flavour and texture, and pick up top tips on accompaniments that pair perfectly.

There will also be a retail space showcasing the Creamery’s cheeses, available for visitors to purchase. Wensleydale Creamery is also launching a new loyalty card scheme which entitles visitors to free entry for 12 months as part of the continuous investment plans.

Trish Cannon, director of the Wensleydale Creamery Visitor Centre, commented: “As the UK’s flagship cheese visitor experience, we’re always looking at ways to continue to update and evolve our offering.

“It’s all about making our guest’s visit as enjoyable and memorable as possible, providing them the opportunity to learn more about our cheese range and impart our knowledge of how best to eat and pair with other amazing local food and drink.

“We’re excited to see our vision of the new space come to life and look forward to welcoming more guests to the Creamery to see all the incredible work that goes on behind the scenes, and of course to taste all the delicious local produce.”

By Matthew Neville – Correspondent, Bdaily