New awards ceremony celebrates startups in London and the East of England

The most promising new businesses in London and the East of England have been recognised at a new awards ceremony last night.

The StartUp Awards National Series was established in 2022 to highlight the success of startups across nine UK nations and regions, and to celebrate the achievements of entrepreneurs in all sectors of the economy.

The final was held at the Wembley Box Park in London and saw 28 different awards given out to new businesses in categories such as Digital StartUp of the Year, Global StartUp of the Year and Innovative StartUp of the Year.

The awards were sponsored by BT, Fearless Adventures, Moblox, ClearCo, Dell Technologies and Intel, EY Breakthrough Incentives, Moja Group, Dent, ConXhub, Accountancy Cloud, Fladgate, JD&Co, ScoreApp, Work Extraordinary, Dream Factory and GS1UK.

The awards were judged by a panel of prominent local judges including Hugh Chappel, a serial entrepreneur, Roger Gorman of ProFina, Chris Kenna of Brand Advance and Amer Hasan of Minicabit.

The StartUp of the Year for London and the East of England was won by AudioMob, the pioneers behind non-intrusive audio advertising in mobile games, one of the fastest growing media segments globally.

Audiomob can access 1.5 billion players around the world and clients include Disney, Universal Music, Sony Music, Warner Music Group, BMG, Samsung, Intel and Meta. It recently raised $14m at a $110m valuation with investors including Google, LightSpeed Ventures and Makers Fund.

Originally formed as the Wales StartUp Awards in 2016, the Awards Series has joined forces with the Great British Entrepreneur Awards to take the celebration of newly formed businesses nationwide.

Creator of the awards Professor Dylan Jones-Evans OBE, commented: “Across the regions, we had over 2,500 entries and, from that, judges chose 900 finalists. When you consider that, between them, they are generating £300m annually and employing over 5,000 people - the awards have shown that startups can make a difference in so many ways.

“More importantly, it was incredible to see that so many amazing entrepreneurial firms have not only been started during the Covid pandemic, but have grown during the worst recession in over three centuries.

“As the economy slows down over the next few months, we will again need the creativity, innovation and tenacity of every entrepreneur to ensure that jobs and prosperity continue to grow in every part of the UK.”

By Matthew Neville – Correspondent, Bdaily

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