New research highlights “significant link” between digital investment and business success

London based digital experience management specialist Lakeside Software has published new research linking organisations’ ability to deliver an optimal digital experience for their employees with overall business success.

In particular, it highlights the “significant link” between organisations with a focus on digital employee experience (DEX) and the effectiveness with which IT can support productive employees. The research appears in Lakeside’s new Digital Experience Guide: 7 Qualities of Digital Employee Experience Leadership.

The guide is the first industry report to gather input from organisations at every stage of DEX maturity and outline the specific benefits that DEX leaders enjoy over less proficient organisations. It is based on an extensive global survey of 600 executives, IT leaders, and employees.

Highlights from the guide include:

• DEX reduces downtime and improves performance of workplace technology. Employees of organisations with high DEX maturity see 75 per cent less downtime per week on average (30 minutes) compared to those employed by organisations with low levels of DEX maturity (128 minutes).
• Organisations that lead in DEX are better at meeting the needs of workforces. More than half of employees say digital experience is an important or very important factor when deciding whether to stay with their current employer (54 per cent) or when considering a future employer (61 per cent). 36 percent of employees also say they have considered leaving their employers due to poor DEX experience, and 14 per cent already have.
• The right digital experience is critical for supporting hybrid work. On average, 60 per cent of employees consider workplace technology to be essential to their success. This is particularly evident among employees in the technology (83 per cent) industries where hybrid and remote work is widespread.

David Keil, CEO of Lakeside Software, commented: “Leading organisations see digital employee experience as a competitive advantage that powers the entire enterprise, ensuring customer and employee success to the benefit of the bottom line.

“Our research shows that leading organisations are seeing greater returns from IT initiatives that are focused on the employee experience and conversely organisations that do not prioritise DEX are falling even further behind.”

By Matthew Neville – Correspondent, Bdaily

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