Battersea Power Station announces "exciting" retail addition ahead of first-ever public opening

Swedish electric performance car brand Polestar will open its UK flagship Space at the “iconic” Battersea Power Station on October 14, when it opens its doors to the public for the first time in history.

The space will form part of the London landmark’s new retail and leisure offering and continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.

Featuring the same minimalist design that all its spaces are now known for, Polestar Battersea Power Station will be situated on the ground floor near to the building’s southern entrance, which opens onto Malaysia Square and Electric Boulevard, a new pedestrianised high street for London.

The Space will be one of over 100 shops, bars, restaurants and leisure venues that call Battersea Power Station home, with the first wave of retailers opening their doors from October 14.

Visitors to the new space will be able to interact with non-commissioned Polestar specialists to gain information about the brand and how to order their own car if required. Guests can also take a test drive of Polestar 2 from the facility with a one-hour drive route from the site’s car park.

As its flagship, Polestar Battersea Power Station has enough room to display up to five vehicles and joins Manchester Trafford Centre and Solihull Touchwood Centre as the third full Space opening in the UK. The temporary Polestar Space in Westfield White City will move to Battersea Power Station.

Jonathan Goodman, Head of Polestar UK, said: “The opening of Polestar Battersea Power Station is a great moment for our Brand in the UK.

“It will allow potential customers to discover Polestar in a relaxing and informed environment, enabling them to define their own shopping experience and reinforces our determination to change the face of automotive retail.

“Battersea Power Station is such an iconic location in the UK and we can’t wait to invite visitors into our flagship Space from 14th October, whether for a test drive, to learn more about Polestar or to take part in one of the many events we’ll have taking place.”

Sam Cotton, head of leasing at Battersea Power Station, added: “We are really pleased that Polestar have chosen Battersea Power Station for their flagship store, which will add an exciting new dynamic to our retail and leisure offering.”

By Matthew Neville – Correspondent, Bdaily