(L - R): Donna Kent, David Clare and Irina Hule, The Monarchs.

New integrated comms agency launches with “attractive workplace package”

The Monarchs, a new integrated communications agency purpose-built to support the “world’s most innovative” companies, launches today with three named clients and three full-time members of staff.

The London based agency is committed to providing modern public relations, content, and SEO services for the pan-European market. It launches with a roster of retained clients, including Pod Group, Griffin Schools Trust, and Spiritrade.

Founder and managing Director David Clare launched The Monarchs after over a decade-long track record in the industry. He was a founding partner of location-agnostic European PR agency Tyto PR and played an “instrumental” role in leading the B2B technology focus at integrated marketing agency, Fox Agency, as Head of PR.

The Monarchs launches with two full-time employees, Donna Kent and Irina Hule, both account executives. It is actively hiring for an account executive in Spain, which will increase its language offerings to English, German, Romanian, and Spanish. As the agency grows, future appointments will be made across Europe to increase local market support.

On the launch, David commented: “I established The Monarchs out of a desire to create a workplace and agency partner that prioritises treating all people fairly and honestly, whether staff, client, or other stakeholders, and where delivering great work with pride is a given.”

With benefits such as a 4.5-day week, 40 days holiday, and fully paid parental leave, The Monarchs offers an “attractive workplace package” which will continue to evolve to meet employee needs as the business grows.

At its core, The Monarchs is committed to cultivating an agency culture that is collaboratively created by the team itself, not simply decided and enforced by its founder in a top-down fashion.

David added: “We’re building an agency where the whole team is involved in decisions, with full transparency and a shared goal of creating a business that is successful but not at the cost of stress and burnout, we’re not going to be the sort of agency to put on a wellbeing webinar and consider its job done.”

Purposefully choosing not to pigeonhole its offering as ‘digital PR’, The Monarchs’ core business will invariably deliver insights analysis, search, and social opportunities as part of its fully integrated PR, content, and SEO offerings.


By Matthew Neville – Correspondent, Bdaily

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