Partner Article

Leeds entrepreneur handpicked to launch innovative co-working initiative to drive footfall

Leeds-based entrepreneur, Laura Bartlett has been appointed as Director at Swurf, a new mobile app which connects remote workers to welcoming spaces to work from.

Swurf has already attracted 20 hospitality venues in Leeds including Issho, Grand Pacific and Novotel creating an additional revenue stream in a sector which has struggled due to rising costs. Plans to sign up other locations in the surrounding suburbs are also in place to make sure everyone has access to a safe space to work.

Director at Swurf, Laura Bartlett said, “I’ve been living the ‘Swurf life’ for over a decade and I’m delighted to be appointed as Director at Swurf to make remote working more accessible in Leeds for workers and create additional revenue streams for venues.

“The cost of living is a real challenge, particularly for the hospitality industry, so our aim is to create more opportunities for venues to attract a new customer base and drive footfall, whilst helping individuals to locate safe and welcoming places to work.”

Swurf was launched in Edinburgh in 2021 to bridge the gap between individuals – ‘Swurfers’ and hospitality venues, including hotels, restaurants, bars and cafes.

Following a positive response to the app which now has over 2,500 users, founder Nikki Gibson selected Leeds as the second city to launch in and has appointed Laura to drive the business forward in the city.

Nikki Gibson said “Leeds is a thriving city and a melting pot of entrepreneurs. Laura is a fantastic example of a successful business owner who runs multiple businesses remotely. She has the experience, knowledge and insights into what both the host venues and ‘Swurfers’ need from remote working spaces and will be instrumental for the growth of Swurf in Leeds and beyond.

Nikki continued, “Since the first lockdown, 60% of adults have been working remotely and hybrid working is now set to become the standard for millions.”

Melissa Gray, Business Development Manager at Grand Pacific sad, “We are delighted to be one of the first host venues. There’s no denying the hospitality industry has struggled and continues to face challenges, creating an additional revenue stream, with the support of Swurf was a no brainer for us.

“We look forward to welcoming Swurfers from near and far, providing a safe, inspiring and enjoyable working environment.” The app is free for users to download and search for suitable remote-working spaces in Leeds. Venues will pay an annual hosting fee to join the Swurf community.

This was posted in Bdaily's Members' News section by Samara Ullmann .