New South Yorkshire business owner shares “ambitious” plans to triple turnover

A five-year plan to create jobs and triple turnover is top of the agenda for the new owner of Metro Rod South Yorkshire.

Taking over as managing director of the business following the retirement of former owners David and Carol Gilbert, Daniel Rhodes has “ambitious” goals to grow the drainage franchise which covers Sheffield, Rotherham, Doncaster, Barnsley and Chesterfield.

Daniel has 20 years’ experience in construction and has previously owned and managed a franchise business. He specialises in procurement and buying, and, being Doncaster based, has worked for various Yorkshire based businesses including Southdale Homes, ABR Projects and Wincro Metal Industries.

He inherits a team of 15 civils, drainage and pump experts and a fleet of 12 vehicles including a tanker, a service he says has potential to grow across the region in coming years. Since taking over as MD, Daniel has created two apprenticeship opportunities for an office-based admin assistant and trainee drainage engineer, for which he is currently hiring.

Metro Rod South Yorkshire has also recently become a member of the Armed Forces Covenant, meaning it actively promotes employment opportunities to people from military and forces backgrounds, ensuring they have fair and equal access to available roles.

Metro Rod South Yorkshire works with Sheffield City Council and St Leger Homes as well as a variety of large, well known brands including Costa Coffee and KFC.

Speaking of his appointment, Daniel said: “David and Carol have created a well-established and reputable company so I have big shoes to fill, but I also have big dreams for where I can use my experience to take the business to the next level.

“As part of this, we’re already on the lookout for two apprentices who want to take on roles which provide them with the practical, hands-on experience they need to begin their career.

“As demonstrated by our membership with the Armed Forces Covenant, we seek people who are reliable and motivated, and these two posts will be just the start of a larger recruitment drive in coming years.

“That will coincide with a five year plan to take the business from making £1m per year, to £3m per year. That’s more than feasible, as there is a wealth of untapped opportunity in the region for me to explore. We’ll be promoting our tanker services heavily, with the hope of expanding this part of the business very soon.

“I’m a Doncaster man and understand what it takes to ensure South Yorkshire continues to thrive – and I look forward to ensuring Metro Rod continues to play a key role in investing locally and providing customers with a first class service.”


By Matthew Neville – Correspondent, Bdaily

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