Superdrug freeze prices of own brand vitamins, supplements, cough, cold & flu products

In its latest commitment to provide the best in trending beauty brands, everyday personal care, and essential health products whilst supporting customers through the cost-of-living crisis, Superdrug today announced it was freezing prices across all own brand vitamins, supplements, cough, cold & flu relief products, in store and online, until March 2023.

Superdrug has already frozen the prices of over 5,000 own brand favourites and beauty essentials across its stores to help customers cope with rising costs. With winter fast approaching, the high street giant’s latest price freeze is designed to help support families with their health and immunity needs, throughout the season in a promise to customers that prices will not rise until March 2023 within this category.

The price freeze adds to Superdrug’s expanding healthcare offering, in which consumers can not only shop great value products but can also seek advice from Superdrug’s Health Clinics, Online Doctor and Video GP, as well as NHS prescription and vaccine services.

Simon Comins, chief commercial officer at Superdrug commented: “Accessible health is a core value at Superdrug. We understand how important it is to our customers to keep themselves and their families healthy during cough and cold season.

“Helping them to understand where they can get the best value and not compromise on quality of medicines and vitamins is vital. Therefore, we are adding further products to our price freeze so we can support customers in winter-proofing their health over the next few months.”

By Mark Adair – Correspondent, Bdaily