Product intelligence platform raises £5.5m to bolster “ambitious” growth plans

Manchester based consumer insights business Vypr has received new investment of £3.4m, at a significantly increased valuation on its last funding round in January 2021.

£3m of the investment is from YFM Equity Partners (YFM), bringing its total investment in Vypr to date to £5.5m. Vypr’s management team, existing shareholders and chairman Richard Law personally invested the balance.

Richard Law, who previously grew North West headquartered GBG Group from a valuation of £5m to £500m, becomes the second largest shareholder after YFM with a holding of over 10 per cent. The new money will enable the business to continue its rapid growth trajectory through product enhancement and investment in its commercial teams.

Vypr has developed a cloud-based product intelligence platform, enabling companies to save time and costs and increase product success by providing insight into every aspect of their product innovation.

This ranges from concept screening and packaging design to product claims and marketing. Its client base includes companies such as M&S, Leon, and Ella’s Kitchen.

Over the past 18 months, Vypr has seen revenues double and rapid growth of its client base whilst continuing to invest in its sales and marketing team and technology. It has also made several senior hires, including appointing Kevin Baldwin as CEO, Chris Williams as CFO, and Adam Warburton as CPO as it continues building its management team.

Richard Law, Vypr Chairman, commented: “Vypr is addressing the nascent market for real time insights and intelligence that businesses need to enable them to make the right and most profitable decisions about what new products and propositions to develop and when to launch them.

“It is building both a strong market position and brand and has recruited an enviable group of household name clients that now base their decisions on Vypr Insights. I’m confident that our market will continue to grow strongly as consumers demand better products in shorter development cycles and as more business continues to move online.”

Kevin Baldwin, Vypr CEO, added: “We are delighted YFM has followed up its 2021 investment to help us achieve our ambitious growth plan over the next few years.

“The funding will bolster our commercial functions, building on the strong ARR growth achieved since 2021 and the significant improvement in renewal rates – an indication our clients are delighted with the insight Vypr brings.”

By Matthew Neville – Correspondent, Bdaily

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