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Northern print marketing company Alpha Cards acquires A-ha! Distribution

Alpha Card Compact Media Ltd (Alpha) has completed the acquisition of A-ha! Distribution Ltd (A-ha!) and A-ha Distribution NE Ltd.

Alpha is a specialist print marketing business with a focus on creating engagement with printed content through its range of Z fold cards and Infinity folding cards. As well as its UK head office, Alpha has businesses in Germany, France and North America and supplies clients in virtually every sector.

A-ha! is a tourist marketing and leaflet distribution business and has been a client of Alpha for many years and there are many synergies between the businesses.

A-ha! was started in Cumbria in 2003 by Elaine and Rudy Rengers and now has two warehouses, the Head Office in Kendal and a second warehouse on the outskirts of Newcastle. The business handles millions of leaflets a year on behalf of over 500 clients, promoting events, attractions, public information, and timetables.

Ian Whitfield, Managing Director of Alpha, said “I’m delighted that Elaine, Rudy, Kirsty and the rest of the team will remain with the business and work closely with our team to build on their near 20 years of experience to grow the business and broaden the offering to include our specialist print marketing products and our sister Company Search Buddy’s digital marketing offering”

A-Ha! has over 1,000 dispensers in a large variety of outlets available to A-ha! customers, many of them are exclusive and there are branded dispensers located in Supermarkets, Hotels, Visitor Attractions, Coffee Shops, Pubs, Clubs & Restaurants, Heritage Sites & Museums, Bus & Train Stations, Petrol Stations & Motorway Services, Leisure & Civic Centres, Libraries & Town Halls and more.

A-ha! offers a comprehensive database system, which provides accurate campaign management, structured rounds to manage distribution efficiently and effectively, daily auditing of rounds combined with individual rack auditing and a photographic record of every display stand after fulfilment.

Elaine Rengers, Managing Director of A-ha!, said “we are delighted that Alpha wants to take A-ha! to its next phase of growth and that we’ll have the opportunity to help them to build on the reputation and foundations that we’ve worked so hard to put in place. Being able to offer a wider range of services to our clients, both print and digital, can only be good news for Tourism marketing and help our clients to enhance their offerings”