Drinks brand by ex-Red Bull manager receives £2.5m investment

Something and Nothing, a London-based premium drinks company, has raised a total of £2.5M in an investment round that included ACF Investors and Rianta capital.

The brand produces a range of premium sodas and a low-alcohol wine-based spritz. The company uses high-quality natural ingredients in all its products and is marketed as an alternative to high-sugar soft drinks or zero-sugar substitutes.

The company’s entire range has been awarded the Guild of Fine Food’s Great Taste Award, with its Yuzu-flavoured drink and Sauvignon Blanc Spritz both receiving two out of three stars. The company was co-founded by CEO Olly Dixon, a former creative director of branding and marketing agency Margaret, and Rupert Pugsley, a former National Account Manager at Red Bull.

Olly Dixon, co-founder of Something and Nothing, said: “When we started on this journey, we wanted to create a brand that could bridge the gap left by more established brands. The market seemed to be telling consumers they could have flavourful or healthy – but not both

“At the time craft beer was huge, natural wines were just coming into the spotlight, and premium spirits had been investing heavily into their ‘brand’ for decades, yet there was nothing exciting within soft drinks. Something and Nothing is our answer to that and thankfully, the backing of a team like ACF shows we’re onto something!”

The company plans to use the funds to continue its expansion into the lucrative US market (where it already makes 50 per cent of its premium soda sales) and expand its line of low-alcohol spritz that follow the company’s ethos of high-quality natural ingredients and sustainable supply chains.

Sam Fennell, partner at ACF Investors, said: “Consumers are increasingly favouring high-quality, value-led brands, and they’re happy to pay a premium for it. Of course, drinks can be a difficult market to crack, with so much competition.

“But what felt special about Something and Nothing is their ability to hit three key things: flavour, branding, and health impact. Many companies out there can crack one or two of those things, but very few can nail three. In our view, that’s a winning combination.”

Tom Singh, founder of Rianta Capital, said: “We see Something & Nothing as having that very rare combination of a fantastic product and a totally unique brand, we believe this combination will see them gain global success. We are very happy to be joining them on their journey.”

By Mark Adair – Correspondent, Bdaily

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