Holiday expert expands its international destination offering, complete with a brand-new look

Today, Eliza was here unveils its refreshed brand identity and expands its international offering with more exclusive accommodations now available to UK customers.

The travel provider, known for offering unique holiday experiences off the beaten track, has also refreshed its branding to better reflect the company’s ethos. It includes eye-catching visuals and grabs attention through the power of scent and sound.

To add to its picturesque and contemporary escape spots away from the crowds, Eliza was here has broadened its selective portfolio with hand-picked boutique accommodations and premium locations within walking distance from a village, a beach or its own private pool.

Simultaneously, the new brand identity is being rolled out across Europe via the website and app, and via out-of-home, display and television advertisements.

To connect with more customers, Eliza was here is expanding its branding with its very own unique scent and sound, in collaboration with Tambr. Together, they have created a sonic brand: a unique sound based on algorithms and AI that delivers recognisable music, putting people in the holiday mood at the click of a button.

“The concept connects to our strategic vision as leading digital holiday expert and meets the needs of the modern consumer. We want to generate demand for remarkable holiday experiences and be an inspiration to holidaymakers across Europe. Eliza was here takes you places, so inspirational brand placement and experience are pivotal here,” says Eliza was here director Tim van den Bergh.

In collaboration with iScent, Eliza was here has also developed its own holiday scent based on the Mediterranean destinations that Eliza has to offer, touching upon all the natural elements and tones that come with being on holiday.

Research finds that scent can evoke emotion and is often linked to memories, allowing Eliza was here fans to reminisce about their trip of a lifetime. The Eliza was here scent will be available in 200 accommodations and will be offered to guests at the end of their holiday.

The renewed brand positioning aims to support and accelerate the company’s growth by positioning Eliza was here as a leading online holiday expert. “It is our ambition to expand Eliza was here to new markets and to appeal to a wider audience. In order to make this happen, we need a strong and clear digital brand with a consistent and uniform presence across channels,” according to Van den Bergh.

By Mark Adair – Correspondent, Bdaily