Digital agency NORTH successfully secures HelloFresh contract

Newcastle-based digital agency NORTH continues to thrive as it signs its eighth retainer with the world’s leading recipe box company, HelloFresh, supporting the company’s expansion into Ireland.

NORTH currently provides content SEO and digital PR support across eight different HelloFresh markets, including the UK, Canada, Australia and New Zealand with a focus on digital growth across its key international markets.

HelloFresh delivers pre-portioned, locally sourced ingredients to consumers along with recipes and preparation instructions.

Chiara Pisapia, Global SEO Manager at HelloFresh said: “A proactive and flexible approach is crucial for a fast-paced company like HelloFresh. Thanks to NORTH’s constant support, we’ve managed to successfully carry out various SEO projects for different markets at the same time and got great results.

“The team is always eager to try out new strategies to improve our organic performance, which allows all HelloFresh brands to be on top of the SEO industry trends. We are delighted to launch HelloFresh Ireland with SEO support from NORTH, and look forward to seeing where the team takes us over the next 12 months.”

Senior Digital PR manager, Mary Hickey, who oversees the HelloFresh portfolio at NORTH said, “We are thrilled to be working with HelloFresh on another key market as part of their global expansion plans. They are a hugely exciting brand with bold plans for the future and we can’t wait to be a part of their journey in Ireland.”

Alongside Mary, the HelloFresh Ireland account will be managed by digital PR Manager, Sarah-Jayne Taylorson who recently made her speaker debut at this year’s Brighton SEO, alongside content executive Jodie Simpson and digital PR executive Dayne Whillis.

The team will focus on building links through creative campaigns, reactive PR and deliver a content strategy which will boost SEO performance and increase brand awareness.

Since launching in 2021, NORTH has worked with clients including Grind Coffee, DASH Water, Bensons for Beds, ATG Tickets, furniture brand, Graham and Green and CBD brands including Goodrays and fourfive.

By Mark Adair – Correspondent, Bdaily