Partner Article

A Stellar Award Year for Fabulosa

Celebrations are afoot at Fabulosa, as the fragrance-led home and lifestyle brand, marks the close of 2022 with a much-coveted roll call of 12 highly prestigious winner and finalist awards, presented to the company and its highly entrepreneurial management team.

The very many accolades are in recognition of the company’s unprecedented journey to date, and its meteoric rise following its launch only 3 years ago. These include:-

• Winner – ‘Disruptor of the Year’ in the North West Business Masters Awards - TheBusinessDesk.com
• Finalist – ‘Family Business of the Year’ in the North West Business Masters Awards - TheBusinessDesk.com
• Winner of The North Region - EY UK Entrepreneur of The Year™ - Entrepreneur of The Year™ Awards
• UK National Finalist - EY UK Entrepreneur of The Year™ - Entrepreneur of The Year™ Awards
• Placed on Insider Media North West 42under42 List - Insider Media
• Finalist - Entrepreneur of the Year Award - British Business Awards
• Finalist - Disruptor of the Year - Great British Entrepreneur Awards 2022
• Finalist - Entrepreneur of the Year - Growing Business Awards
• Placed on FEBE Growth Watch List 2022 - FEBE
• Finalist - The Grocer Gold Awards Household Goods Brand of the Year – The Grocer Magazine
• Finalist - The Grocer Gold Awards SME Brand of the Year – The Grocer Magazine
• Highly Commended - Manufacturer of the Year (Over £25m) - Insider Media, Made in the North West

James Sharpe, Co-founder and MD at Fabulosa comments: “Reflecting on 2022, it has been a monumental year for the company. We have continued to push the boundaries, by investing heavily in our purpose built, state of the art production facilities and prolific, highly innovative NPD programme, and we are extremely thankful to receive such major recognition from the very many highly esteemed awarding bodies.”

Elaborating further, Adam Burnett, Group Marketing Director says: “Three years ago Fabulosa was still in its infancy, and considered a ‘best kept secret’ amongst a growing army of Fabulosa fans. We can categorically say that the secret is now firmly out of the bag, with consumers’ insatiable appetite for new fragrances unabating, and a roll-call of prestigious awards behind us. We are now looking forward to achieving greater things next year, as Fabulosa enters even more product categories, and makes further inroads into Europe and beyond.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand is also making significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy.

This was posted in Bdaily's Members' News section by Melissa Chawner .