Cyber security and sales platform launches in Newcastle following £200k investment

Newcastle’s growing international reputation for tech startups, has been further reinforced with the launch of SalesLynk, following an initial investment of nearly £200k in product development.

Aimed at supporting the growth of the global cyber security market, SalesLynk is embarking on a sales and marketing campaign to “aggressively” scale the business over the next three years.

SalesLynk has created a data-driven, business intelligence platform, to assist cyber security sales teams globally. It is led by chief executive, Ian Todd, chief technology officer, Alan Easton and chair, Neil Stephenson.

The company aims to scale to a team of ten by the end of 2023, as it looks to support a sector that is currently worth $173bn (approx. £141bn), growing to $270bn (approx. £221bn) by 2026. SalesLynk will initially launch in the UK, before rollout to Europe and North America.

Ian Todd commented: “The SalesLynk platform is groundbreaking for both the cyber security sector and the global sales teams employed within it.

“Early indicators show the potential return on investment will be transformative, saving tens of hours per week for sales people, removing the vast majority of the manual effort that goes into sales research and dramatically speeding up sales cycles.

“SalesLynk is the collective effort of Alan, Neil and myself. My background is cyber security and the technology industry, with over 10 years’ experience of building revenue and generating business units for global organisations.

“During this time, I successfully built multiple business units from their origin, for some of the largest global organisations based in the UK and North America.

“I was introduced to Alan via my brother who works at Newcastle based Boxmodel, of which Alan is chief executive. Established in 2009, Boxmodel, is a 36-strong team of software engineers creating solutions for organisations operating in global markets.

“Neil has a special understanding of how to grow value and deliver exits, having personal experience of working with private equity and venture capital backed businesses in the tech space.

“He is best known as the former chief executive of ONYX Group, transforming it from a £1m turnover to £30m. Neil exited the business in June 2016 when Onyx was acquired in a deal worth £65m.”

By Matthew Neville – Senior Correspondent, Bdaily

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