Junkyard Golf Club invests £2m in new Camden venue following “remarkable” 2022

Off the back of a “remarkable” 2022, expansion is on the horizon for Junkyard Golf Club as it looks to add new venues to its national roster, as well as investing in its existing sites.

Part of this investment includes launching their second venue in London, Camden in 2023, which will bring the number of venues in the UK to seven, while international expansion is also in the works as the crazy golf brand looks to launch their business across the pond in the USA.

The Camden site, located at the former Shaka Zulu restaurant in the heart of Camden Market (The Stables Market, Chalk Farm Rd, London NW1 8AB) will see the company invest £2m in refurbishing the 19,500sq ft venue, making it their biggest to date.

The Camden launch will see Junkyard Golf Club develop their crazy golf theme and ramp up the experiential element to deliver a world-class experience for guests.

Managing director Sam Jones commented: “We look forward to opening Junkyard Golf Club in a fantastic location in Camden, right beside the iconic bridge in one of London’s best cultural hotspots for music, art, and history.

“Camden will be home to our largest venue, where we can offer our immersive, crazy golf experience to the 100,000 visitors that Camden attracts each weekend.” The new venue at Camden will create 100 new jobs within the area.

As part of Junkyard Golf Club’s commitment to improving guest experience, £500k has also been invested to improve existing venues across the UK. Part of this investment has focused on making the golf courses, Bozo, Pablo, Gary, and London’s fourth course Dirk, more “immersive, playable, and visually more impressive”.

The refurbishment coincided with Junkyard Golf Club’s full rebrand, which was rolled out to improve every touchpoint across the business.

Sam Jones, continued: “Junkyard Golf Club began as a pop-up in 2015 and at the time, we genuinely believed we would only be hosting the pop-up experience for about three weeks. Seven years, six locations and one pandemic later, it’s obvious we’re here to stay.

“We are always reviewing our brand position, but this year felt the right time to review our branding and marketing strategy in a way that reflects where we are heading as a company and to strengthen the message that we evolve and stay relevant to our customers.”

By Matthew Neville – Senior Correspondent, Bdaily