Battersea Power Station announces “unique and exciting” retailer addition

Battersea Power Station announced today that global training brand, NOBULL, will open its first permanent concept store in Europe in the newly restored Grade II listed Power Station.

The site opened its doors to the public on October 14, 2022 alongside Electric Boulevard, a new pedestrianised high street for London. Founded in Boston in 2015, NOBULL is a footwear, apparel and accessory brand with a “strong global community”.

Located in the Power Station’s Turbine Hall B, which was completed in the 1950s and has more of a brutalist, industrial look and feel, the new Training Club will be a “disruptive experiential” concept store, allowing the NOBULL community to engage with the brand in “new, hands-on ways”.

True to the NOBULL ethos, the Training Club will be designed with “thoughtful simplicity”, intended to be “approachable and functional”. It will be a hybrid space blending equal parts shopping, cafe, town hall and functional training space.

NOBULL will host a diverse calendar of events at Battersea Power Station that will allow the community to train together, socialise with other fitness enthusiasts, and attend a variety of workshops.

Sam Kitching, NOBULL’s general manager of Europe, commented: “After a busy year planting roots in the London community, we are excited to now bring a permanent NOBULL space to Battersea Power Station. The Training Club is community-focused, and Battersea Power Station is the perfect home for NOBULL to continue to grow.”

Sam Cotton, head of asset management at Battersea Power Station, added: “When looking for brands to join the Battersea Power Station offering, finding something that will offer our visitors a unique and exciting experience is key.

“NOBULL’s new experiential concept delivers this, which is why we are thrilled they have decided to open their first permanent store in Europe with a completely new concept inside the Power Station.”

The Power Station houses 254 residential apartments, over 100 retail shops, restaurants and cafés, including an Arcade Food Hall, which will open this year, cinema, offices, event spaces and Lift 109, a glass elevator experience, which transports visitors 109m to the top of the Power Station’s north west chimney, offering views of the London skyline.

By Matthew Neville – Senior Correspondent, Bdaily

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