London based content creation studio set for growth via six-figure BEF investment

London based, The Candy Studio, is set for growth after securing a £100k investment from Business Enterprise Fund (BEF).

The recent pandemic was a catalyst for growth for Candy as demand for creative content soared. Post pandemic, the business has experienced continued growth as demand for its services remains high. The BEF funding will provide Candy with working capital to support its continued growth and will help create three new positions.

Candy is an independent content creation agency which delivers creative visual content to agencies and brands around the world. Candy’s clients include large FMCG and Advertising networks and work with sectors including; automotive, financial, energy, government and fashion, to name but a few.

Candy supports its clients with Storyboards, animatics, Boardomatic+, key visuals, illustration, photo real/hybrid illustration, AFX & editing, animation, infographics, photomatics, mood films, kinetic type and typography. All services are delivered remotely, sustainably and cost effectively.

Founded by Angus Chalmers, production director and Stuart Cronin, creative director, the business is backed by an experienced team of 12 with over 100 years of combined industry experience. The team manages a global network of artists, known as the ‘Candy Crew’, producing creative content in “exciting” new styles and mediums for their clients.

With over 30 years’ experience, Angus has worked on storyboards and animatics for some of the most iconic adverts in the history of advertising. Stuart has over 20 years’ experience, working for top ten agencies in London. Angus and Stuart were introduced to Doug Heseltine, investment manager at BEF by Sharon Cook of Choice Business Loans.

Angus Chalmers, director of The Candy Studio, said: “The help and advice we received from BEF and Choice Business Loans have allowed Candy to add key players to the team, which will help the growth of our business in year five.

“They were there all the way through the process, and we highly recommend any SME Businesses to them. Thank you again guys.”

Stuart Cronin, creative director, added: “Thank you again to Doug and Sharon, and their team, who were key in securing the funding for Candy. They took their time to understand our business and helped us understand the funding process with ease.

“The funding has allowed Candy to elevate our business, adding key people to the Candy team. This will open other markets and sectors for our business and expand the Candy brand globally.”

By Matthew Neville – Senior Correspondent, Bdaily

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