Holland and Barrett achieve Superbrand status

Health & Wellness retailer Holland & Barrett has again been honoured with Consumer Superbrands status in the latest 2022/23 listings.

Superbrands status is awarded annually ranking the most trusted brands across many sectors and industries that have achieved the highest level of quality, reliability and distinction.

H&B has been declared a Superbrand in the Retail Beauty, Wellbeing and Opticians, category.

Commenting on the award, Mark Morris chief customer & digital officer commented: “We’re delighted Holland & Barrett has again been recognised as a superbrand.

“Our aim is to be the partner or choice for over 100m people globally to achieve their health and wellness goals, and it’s our trusted, recognised brand that means we can broaden our reach to help people find services, solutions, products and advice for health needs helping them live longer, healthier lives.”

The UK Superbrands annual survey provides a valuable insight into how brands have evolved and been perceived since 1995. The list provides an interesting insight into which companies have made an impression on their respective target audiences and are considered leading consumer brands across the United Kingdom. This is the 3rd year in a row that Holland & Barrett has featured in the rankings.

Some 1633 brands across 85 categories were assessed for quality, reliability, and distinction - the three factors that define a true Superbrand.

The brands are voted on by a nationally representative sample of 2,533 adults. The results are ratified by the independent and voluntary Consumer Superbrands Council consisting of leading marketing experts. Unlike many industry awards, brands do not pay or apply to be considered.

By Mark Adair – Correspondent, Bdaily

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