London technology food business acquired by EatFirst

Compass Group UK & Ireland strengthens relationship with EatFirst as part of deal

EatFirst (Berlin), the corporate food ordering platform, has acquired technology food business Feedr (London) from Compass Group UK & Ireland for an undisclosed amount.

Together, EatFirst and Feedr will offer a one-of-a-kind office food solution by pairing their best-in-class catering ordering platform with the market-leading Cloud Canteen product. EatFirst plans to expand the Feedr offering to their existing customers across Europe and Australia.

Adrian Frenzel, founder from EatFirst commented: “We are thrilled to have acquired Feedr! We have always admired the company for the delight they create at their customers’ offices and its strong technological foundations.

“We are looking forward to offering our joint UK customer base an even larger and more refined service. In addition, we will expand Feedr’s offer to our European markets, where we see great potential for growth. It’s also been great to further strengthen our relationship with Compass.”

Feedr was founded in 2016 in London with a vision to use cutting edge technology to transform office catering in London and make delicious, healthy food available to all, particularly in those locations where kitchens are not available.

Feedr was acquired by Compass as it expanded its use of different technologies to provide food services to its customers. Compass and Feedr will continue their exclusive partnership in the UK, enabling it to provide a great food offer to those clients where kitchen facilities are not available. Feedr will also continue to provide its services to its existing clients and suppliers.

In parallel, Compass has secured a stake in EatFirst’s European business, which is an attractive proposition given EatFirst’s plans for Feedr’s international expansion in Europe as well as to further support Compass’ ambition to expand its footprint in food tech services.

By Mark Adair – Correspondent, Bdaily