Partner Article

Football fans urged to fall in love with their local club this Valentine’s weekend

Football fans across the UK are being urged to** show their local club some love** this week as talk of widespread changes to the game continue.

Fan and club membership portal, Our Game Football, has welcomed the talks but hopes that they won’t be limited to the top of the football pyramid, with local clubs poised to benefit hugely if they can reconnect with their local fans and community.

**Our Game Football **founder, Francis Duku, explains;

Our Game Football is a partner of the highly regarded Non League Day, which was originally set up as a way to help clubs deal with the 2008 financial crisis.

That crisis never really went away at this level of the game and is just as hard, if not harder, given the cost of living crisis. The fan led review is welcome but the opportunity is under our noses at the local level. If we can get clubs thinking about how they can work more closely with their local fans and local community, they will be on a better path to a more sustainable future.

Clubs that use Our Game Football’s system can use it to communicate with and reward fans who are a part of it. Rewards are generated for both the fans (£0.99 registration fee) and their club (also £0.99 registration fee) via the loyalty program, which any business can sign up to be part of (both on and offline).

It is designed to work as a perfect circle,’ Francis continues;

It connects local businesses with the local clubs and the community through affiliate marketing and allows the local community to support local clubs and community businesses, fostering stronger relationships for all.

All too often clubs are limited to organising crowd-funding campaigns for kit, facilities or sadly, player injuries. We want to help clubs and their fans take this approach to the next level.

As we gear up for Non League Day, we are finalising the details for a unique advertising and broadcasting platform that will truly take non league and amateur clubs across all sports to the next level in terms of fan and local community engagement. In the meantime, why not show your local team and fans some mutual love this week and register with us?

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This was posted in Bdaily's Members' News section by Mac Watson .