Gateshead Metrocentre expands retail roster with “luxury” homeware brand

Popular online homeware and interior retailer Rowen Homes is set to open its first ever store in Metrocentre Gateshead this April after the phenomenal growth of its online interior haven.

The new store is expected to open its doors this Spring, moving into the former Laura Ashley unit located in upper Platinum Mall.

The shop will feature the brand’s “iconic luxury” furniture and homeware, with plans to also include an experiential space, allowing customers to fully immerse themselves in the brand and also for the team to share their expertise through workshops, talks and events.

Rowen Homes is currently an online-only store that prides itself on its “unique” approach to homeware. It curates and sells “next-level, Instagram-worthy, glam” collections that have amassed a substantial social media following of over 1.3 million in just two years.

The brand is now looking to expand the business into bricks and mortar, as its customers have created a “huge demand” for its homeware products.

Founded in Aug 2020 by Forbes 30 under 30 entrepreneur Alice Hall and her husband Andrew, Rowen Homes has taken the homeware market by storm, driven by their unique approach to homeware and the team’s passion for all things interiors.

Up until now Rowen has traded purely through e-commerce but feel now is the right time to move into physical stores, and believe the Metrocentre is an ideal location for their very first flagship.

Ben Cox of Sovereign Centros, senior asset manager for Metrocentre, commented: “We are delighted that Rowen Homes have chosen Metrocentre for their first ever physical store. It is great to support the growth of an award winning North East business.

“They have a strong digital presence which will be complemented by a fantastic new flagship store in Platinum Mall. We are confident their plans for a new experiential concept will be a popular addition to Metrocentre.

“The introduction of Rowen Homes follows the recent opening of female fashion brand Vanilla, whilst Zara, Flannels, Sports Direct and Everlast Gym will be opening flagship stores in the centre this Autumn. This level of investment is set to continue with a number of large-scale developments and exciting announcements to be released in coming months.”

By Matthew Neville – Senior Correspondent, Bdaily

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