London orthodontic specialist acquired to form “UK’s largest network of clinics”

International orthodontic provider Impress has announced its acquisition of London based invisible aligner brand, Diamond Whites; creating the largest UK network of orthodontic clinics and expanding Impress’ offering of oral care, whitening products and cosmetic dental treatments.

This acquisition will allow Impress and Diamond Whites to combine talent and operations to offer “the best orthodontic patient experience” across 60 cities in the UK. In addition, Impress and Diamond Whites will launch cosmetic dental treatments under the supervision of Dr. Richard Marques.

Founded in 2019, Impress is a chain of orthodontic clinics in Europe with a strong presence in multiple countries including Spain, Portugal, Italy, UK, France, Germany, Ukraine, and the USA. Impress has more than 500 professional medical staff led by senior orthodontists who diagnose, plan and monitor treatments.

Diamond Whites was founded in 2012, with the goal of providing affordable yet effective teeth whitening products to the UK market. Transforming the smiles of thousands of patients nationwide, Diamond Whites whitening products have been stocked in leading retailers such as Tesco and Superdrug.

It will now combine strengths with Impress; Diamond Whites’ aligner patients will benefit from Impress’s tech-first approach to orthodontists in its flagship clinics across the UK. Impress clinics, orthodontic support and proprietary software will enable Diamond Whites to treat a variety of orthodontic patients, as well as more complex cases.

Along with the acquisition of Diamond Whites comes the appointment of Ben Reed, CEO of Diamond Whites, to UK CEO of Impress. In 2020, Ben partnered with Dr Richard Marques (co-founder) to launch Diamond Whites Aligners which quickly became the highest rated invisible aligner brand in the UK, spreading to over 60 cities.

Having previously worked in investment banking for nine years, Ben is an experienced manager and team leader with over 10 years of experience in the industry.

Ben commented: “We’re extremely proud to be merging with Impress. Both Impress and Diamond Whites share a similar business vision and company values; championing innovative technology and positive patient experience.

“From this acquisition we will continue to offer invisible orthodontic treatments of the highest quality under Impress, with a streamlined, convenient service supervised by a highly experienced orthodontic team.”

Vladimir Lupenko, co-founder and CEO of Impress, added: “We are so excited about the merger with Diamond Whites team and look forward to continuing building a top-tier, innovative clear aligner brand in the UK. “

By Matthew Neville – Senior Correspondent, Bdaily

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