Cheshire based Eurocamp transforms into “outdoor holiday giant” in £880m deal

Eurocamp owner European Camping Group (ECG) has become “Europe’s leading provider of outdoor accommodation” following its €1bn (approx. £880.7m) acquisition of Vacanceselect Group.

The deal sees it more than triple its campsite portfolio, providing holidaymakers an “unrivalled” choice of 500 destinations across France, Italy, Spain, Croatia and The Netherlands. Following recent approval by French competition authorities, the new group is targeting a turnover of €700m (£616.4m) this year.

Known for its mobile homes, the company also offers 4-5 star holiday parcs via ECG’s “renowned” travel brands Eurocamp (for Northern Europe), Homair and Roan which will now be complemented by the Canvas Holidays and Vacanceselect brands.

At the same time the group’s owned campsite portfolio now extends to 100 high-end parcs with the Tohapi brand joining its existing Marvilla Parks brand.

From La Grande Métairie in Carnac, to Mayotte Vacances in Biscarrosse, the move by ECG will add an “impressive” selection of five-star resorts available to Eurocamp customers looking for holidays in France and the rest of Europe.

ECG president Alain Calmé commented: “With the integration of Vacanceselect I am delighted that European Camping Group is now the leading provider of outdoor accommodation across Europe.

“By uniting the talented and passionate professionals from across both these businesses we will be able to ensure our wide range of parcs and accommodation set in a variety of locations from beachside to mountainside, continue to enchant, entertain and delight families from across all of Europe.

“But above all, this allows us to share best practices to improve the quality, accessibility and sustainability of our offer.”

Eurocamp managing director Darren Marsh added: “This deal provides Eurocamp customers with a truly unrivalled choice of holiday parcs across the most popular travel hotspots in Europe. We can’t wait to introduce this new holiday parc portfolio to our guests in the coming months.”

The deal allows Eurocamp to further capitalise on the increasing customer demand for higher-end holiday experiences by providing more resorts with premium mobile homes, water parks and activities and entertainment for all ages.

By Matthew Neville – Senior Correspondent, Bdaily

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