Leeds based agency appointed by Thermos to manage brand growth process

Leeds-based Tomoro Agency has been appointed as lead marketing agency by super brand, Thermos® UK.

Iconic brand Thermos®, which has its UK HQ in Leeds, is steeped in heritage and was the first company to develop consumer products using vacuum insulation technology. As the market leader since 1904, Thermos® is planning to take its brand, proposition and digital capabilities to the next level, consolidating all of its marketing under one roof, driving efficiency and alignment across every consumer touchpoint.

Tomoro Agency will be implementing its brand growth process, Rise&Shine, developing Thermos® UK’s position and brand platform. It will lead on creative campaigns, launching new products, curating and delivering a next level digital strategy including designing and building a new website and managing all Paid, Owned and Earned channels.

Tomoro’s Stuart Arundel said “Being appointed lead agency by super brand Thermos® is a special one for us! Even though it is already the market leader, we can’t wait to get cracking and make Thermos® an even cooler brand with the red hot following it truly deserves.”

Head of marketing at Thermos, Nina Jaynes, added “As we look to further consolidate our position as market leader, a strategic objective is to appeal to a younger demographic as well as to our loyal, tried and trusted audience.

“To do this, we need to future proof our brand, proposition, marketing and digital ecosystem and that’s why we appointed Tomoro Agency. We are very much look forward to working together.”

By Mark Adair – Correspondent, Bdaily