London based B2B marketing agency opens German office to support regional businesses

As German exports slow after a period of sustained growth, businesses are increasingly looking to external support to break into key export markets. Consequently, London headquartered Fox Agency has opened its first office in the region.

The office in Düsseldorf will deliver global strategic marketing solutions to clients across the DACH region. These solutions will be specifically designed for businesses based in the region looking to grow globally.

The region will be headed up by Søren Kristensen, who joins Fox Agency as client strategy director and head of DACH. He brings more than 25 years of experience working in senior marketing roles for the likes of TMD Friction, Trelleborg Wheel Systems, and most recently Deutz AG, where he was the Global Marketing Leader.

As a B2B technology specialist, Fox already works with a number of key players in the DACH region automotive and B2B technology industry, including BOBST, GKN Powder Metallurgy, BearingPoint, and TMD Friction, and has identified this as a key region for growth.

The opening of the Dusseldorf office follows a period of sustained growth for Fox Agency, in the UK and internationally. With an automotive and tech industry worth nearly €700bn (approx. £612bn) collectively, Germany was a “natural location” for Fox Agency to open its first international office.

Søren commented: “there are clear synergies between the services Fox Agency provides and the needs of businesses in the German market. There is a huge opportunity in the technology, automotive, industrial and manufacturing space for businesses looking to break into new global markets.

“Fox can offer a unique combination of local insight and understanding of the nuances of the DACH region, but with English-language-first thinking, which allows businesses to create a proposition which will truly resonate in markets beyond these borders.”

Ben Fox, director and co-founder of Fox Agency, added: “Søren’s experience and expertise is the perfect fit as we continue on our strong global growth trajectory. We’ve seen a surge in demand from clients in the DACH region who value the global lens we can offer to help their brands scale and grow in new markets.

“Opening an office in the region allows us to offer a global outlook combined with a deep understanding of our clients’ businesses.”

By Matthew Neville – Senior Correspondent, Bdaily

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