Leeds’ White Rose Shopping Centre sees luxury retail boost via £650k investment

Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has invested over £650k in its new White Rose Leeds store and has introduced the shopping centre’s first TAG Heuer Boutique.

Beaverbrooks unveiled its brand new store and adjoining TAG Heuer Boutique, situated in Leeds’s bustling White Rose Shopping Centre, on Thursday March 16. The dedicated boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s most anticipated launches and heritage pieces.

With its “extensive” diamond and bridal jewellery offering, Beaverbrooks’ team of experts will assist customers with engagement and wedding ring purchases in a private consultation area, positioning Beaverbrooks as a “true diamond and wedding destination” in White Rose Shopping Centre.

On top of its collection of diamonds, jewellery, and TAG Heuer watches, the new 1,993 sq, ft retail space will also house an impressive bridal collection, and bespoke shopping areas for Longines and Gucci watches & jewellery. Other brands available include RADO, Raymond Weil, Tissot, Boss, Armani, Garmin, Vivienne Westwood and Michael Kors.

With around 850,000 shoppers visiting the White Rose Centre each month, expanding to a new prime location will see Beaverbrooks cement its position as a “leading” diamond, watch and jewellery destination in the shopping centre and wider region.

Anna Blackburn, managing director at Beaverbrooks, commented: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in White Rose Shopping Centre, which is the perfect location for the new boutique, and will complement our refurbished store.

“In addition to a new luxury watch experience, we are excited to give shoppers access to our team’s diamond and bridal expertise through a dedicated consultation area.

“We’re confident the new store will be popular with customers, both local and further afield, and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”

Sharon Crowther and Julie Gardiner, joint store managers at Beaverbrooks White Rose, added: “Our team is so excited to be part of the first TAG Heuer boutique in the White Rose Shopping Centre and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers.

“The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”

By Matthew Neville – Senior Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →