North of Tyne Combined Authority launch an event to help businesses to 'grow through doing good'

North of Tyne Combined Authority has worked with Newcastle-based BeaconHouse Events to launch ‘Good to Grow: Realising success and growth through better Business’, an event to empower businesses to grow through doing good.

The event, which will be held on Tuesday 23 May at INNSiDE by Meliá Newcastle, will bring together North of Tyne and the wider North East businesses community to discuss how growth can be fuelled by doing good and share best practice, linked to the Good Work Pledge project which already has almost 100 businesses signed up to be part of the scheme.

Caroline Preston, who leads the Good Work Pledge project for the Authority said, “The work place has changed and sustainable growth now needs to be a top agenda item. This event is a way for businesses to discuss how we can pull together as a community and encourage good practice as a means to grow, retain staff and attract the next generation of talent to our North East businesses.

“Poor employment can have a really detrimental effect on our communities, these jobs are low paid, often unreliable and offer zero or minimal additional benefits. Worse still these low paid jobs are often done by the very people who keep us supplied with food, who look after our loved ones and keep us moving.

“While there are many factors that affect this, businesses do have a part to play when to comes to offering opportunities to progress, flexible working so families can juggle childcare or other responsibilities, promoting health and wellbeing and proving security for their people wherever possible.

“A lot of our sectors are still suffering from a skills shortage, and this is a proactive and actionable way of addressing this as a region. Research shows that when businesses invest in their people, employees are more loyal and perform better in their roles, giving you space and resource to grow your business in a sustainable way.

“It’s customers too that are looking for something more these days, as are the next generation that are entering the workforce. They actively want to support companies who are supporting the people who live and work in the region and businesses can no longer ignore this.

“There are already businesses doing amazing things here in the North East and this event will be a catalyst for new conversations and connections to help everyone learn from each other in a really practical and inspirational way. We’ve always come together as a region in the past, and it is time to do it again, let’s aim higher, harness the skills in our network and get this moving.”

The Good Work Pledge scheme was launched in 2021 to make poor employment a thing of the past, and Good Work the norm. As part of the scheme businesses are awarded a level of the pledge, helping to build a ‘community of good work’, where members will have access to learning, networking opportunities and support in the pursuit of good work and sustainability.

The pledge includes five pillars of best practice; promoting health and well-being, developing a balanced workforce, valuing and rewarding your workforce, effective communication and representation and demonstrating a social responsibility.

Caroline continued, “We wanted this event to inspire and motivate people to make change within their organisations, and we chose to work with BeaconHouse Events to really make sure that the event had the right balance and impact that it deserved.”

By Mark Adair – Correspondent, Bdaily

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