Ricky Gervais backs CanO Water in their multi-million pound investment

UK canned water market leader Cano Water has kickstarted their 2023 with a supercharging growth after a multi-seven figure raise from celebrity and high profile investors including comedian and actor, Ricky Gervais.

The pioneering, sustainable canned water brand, Cano Water, have just announced a multi-million pound investment backed by comedian and Hollywood star Ricky Gervais whilst launching their latest innovation - a new can dubbed “Cano 2.0”.

But now Cano Water’s popularity is also translating into celebrity and high profile investment, with stars including Ricky Gervais backing the brand. And it’s not just celebrity appeal.

The UK consumer’s appetite to move away from single use plastic shows no sign of slowing, and with already 40 million cans of Cano Water sold globally to date, the category shows no signs of slowing (52 per cent compared to pre-covid levels).

It’s not surprising that Cano Water holds a powerful position - anti-single use plastic sentiment is continuing to exacerbate with 75 per cent of people wanting single use plastics banned.

Growth has led to Cano Water being stocked in major retail outlets like Tesco through to premium hotels brands and on Virgin Atlantic Flights, with new investment primed to help drive further national and global penetration.

Co-founder Josh White said: “This new can and new funding is at the heart of it, a symbol of progress - progress in terms of a change in taking on single use plastic. Our long term goal we vowed to stop a billion single use plastic bottles from entering landfill and oceans over the next 10 years. And it’s our customers’ continued support that is proving to us that we can turn the tide on single use plastic.”

The famously minimalist new can is a canvas for a new brand look and feel, all part of a brand refresh to supercharge the already exponential growth of the brand. Every element of the brand is curated with no detail spared, even the packaging of new outercases is not only more sustainable, but also showcases designs by world leading artist Mick Brownfield, known for his work on super brands.

The simplicity of the product remains - Cano Water is sourced from a natural spring in the Austrian Alps and housed in an aluminium can which is the most recycled and recyclable packaging on the planet. All driving their unrelenting mission: to stop single use plastic entering landfill and our oceans.

Co-founder Perry Alexander said: “The brand has come a long way since launching back in early 2015. Our logo is now confidently front and centre with a clear hierarchy, accompanied by new design elements to compliment it without compromising the clean, elegant look and feel. We initially set out to update the design without changing it - a design evolution.”

By Mark Adair – Correspondent, Bdaily

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