Manchester-based ready to drink cocktails secure listings in Morrisons

The Cocktail Co, a producer of ready-to-drink (RTD) cocktails, is toasting its latest success, as the drinks manufacturer adds supermarket retailer, Morrisons, to its growing list of stockists.

The Cocktail Co’s bar-quality, pre-made cocktails are now stocked across a number of Morrisons stores all across the Greater Manchester region, with the Manchester-based brand having already secured national listings with Booths and Westmorland Family.

The listing sees six of The Cocktail Co’s chilled RTD cocktails stocked in stores; Bramble, Cosmopolitan, Espresso Martini, Mojito, Passionfruit Martini, and The Zombie.

Abby Matthews, director of The Cocktail Co, said: “We’re absolutely thrilled to have secured selected listings with such major retailers as Morrisons and Booths! When we founded The Cocktail Co, our mission was to offer something a little different – bar-quality drinks, in a bottle, with absolutely no compromise on taste or quality – and that’s exactly what we’ve managed to achieve.

“But not only is this a really exciting time for us as a brand, it’s also an exciting time for the RTD sector in general predictions are that the category will increase by +11 per cent this year alone, and +24 per cent over the next five years.

“And especially as we enter the warmer, summer months, sales of RTD cocktails are only going to increase, as they lend themselves perfectly to out-of-home occasions such as picnics, parties, festivals, and at-home gatherings with friends and family, as well as offering the perfect convenient purchase for customers when the sun shines and a fruity cocktail becomes ever more appealing.

“At The Cocktail Co, we have over 10 years of experience in the bar and events industry, meaning we definitely know what it takes to mix the ultimate cocktail, and so we can’t wait to see new customers’ reactions to our drinks!”

The Cocktail Co’s drinks have a suggested RRP of £5, and are all made with premium spirits and ingredients, with the entire range being vegan, gluten-free and with no additives or preservatives.

By Mark Adair – Correspondent, Bdaily

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