Partner Article

Fresh beer brand Pinter launches new Pinter 3 with video from CGI specialists Wonder Vision

Fresh beer brand Pinter has launched its new Pinter 3 product with a video from CGI specialists Wonder Vision.

The promo highlights exciting new design features in the product including the revolutionary Active Pour Tap which serves quality pints just like in the pub.

It also puts award winning Pinter’s environmental credentials centre stage with the fact that each 10-pint brew saves 17 cans from landfill.

Simon Mawbey, Brand Director of Walthamstow-based Pinter, said: “The launch of Pinter 3 signifies the start of a new phase and an assertive move into the partnership space with the likes of seminal craft beers from Yeastie Boys and Signature already on the platform and more in the pipeline. That space is looking really exciting.

“With that in mind, we wanted a product film that pushed the boundaries visually of what had come before, to do justice to the huge ambitions we have for the business and brand.”

James Elderton, Managing Director of Wonder Vision, said: “The virtual world inside the Pinter proved one of the main creative challenges of the project.

“The brief was to highlight all of the ingredients, machinery and process that is involved with brewing beer commercially; and that this all exists within the Pinter 3 - a sort of microcosm of the process inside.

“We created everything on a flat plane and then wrapped it into a cylinder. We even added rivers to represent the water used in the brewing process and break up the gridded structure we created for the layout of the elements.

“All of the elements were individually ‘look developed’ and then scattered inside, creating a scene of over one trillion polygons!

“The whole team at Wonder Vision were delighted with the results of the animation and the film as a whole.”

This was posted in Bdaily's Members' News section by Jules Stenson .