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Vove Enhances Marketing Strategies through Teesside University Partnership

Vove, a leading brand strategy and marketing agency based in Kirkleatham, North East UK, is proud to announce the successful completion of an innovative 12-month partnership with Teesside University. This collaboration focused on the integration of psychological research into marketing campaigns, with the aim of enhancing the effectiveness and results of communication efforts.

Founded in 2014 by Shaun Hogg, the company has experienced significant growth, positioning itself as a major player in the marketing industry. The partnership with Teesside University serves to further solidify Vove’s commitment to innovation and excellence.

Shaun Hogg, Managing Director at Vove, expressed enthusiasm about the collaboration, stating, “The partnership has allowed us to really take our creative practice to the next level. We’ve seen immediate results from the work we’ve done with the team from Teesside University. Having Dr. Natalie Butcher working with us over the last year has been a huge asset.”

Teesside University’s Claire Adams, a Knowledge Transfer Partnership Manager, highlighted the institution’s support for businesses and organisations across the Tees Valley and beyond. She said, “The companies we work with are always looking to grow and innovate. Vove were great to work with, knowing what their strategy was and what they were looking to achieve.”

Dr. Natalie Butcher, Senior Lecturer in Psychology at Teesside University, further underscored the value of the partnership: “The project has allowed me to see first-hand how psychology research and literature can drive results in real-world applications.”

The integration of psychological insights into Vove’s marketing approach has led to transformative changes in the company’s creative practices. Examples of the research findings include structuring online advertising videos differently to reduce costs and drive performance, and informing the use of written communication by charities to evoke empathy and buy-in from readers.

Lee Brown, Head of Creative at Vove, concluded, “The project has made fundamental changes to our creative practice, allowing us to really understand why we do things and make decisions around what is going to be most effective.”

Vove's groundbreaking partnership with Teesside University showcases the company’s dedication to staying at the forefront of marketing innovation, setting the stage for continued growth and success.

This was posted in Bdaily's Members' News section by Vove .