CG images unveil new look at “stylish” Bradford city centre student development

Integritas Property Group (IPG), an ethical property developer based in the North West, has launched its second phase of the highly successful project, Bijou.

Following the completion of the first phase, Optima has been designed to capitalise on its “superb location” in the heart of Bradford city centre.

Designed for student accommodation, Optima will host a total of 54 student pods and four accessible studios, with the location of the development in high demand for the student population due to its proximity to the city centre, nightlife, and the university.

Speaking on its investment in Bradford city centre, Integritas Property Group founder and managing director Mitchell Walsh commented: “Bradford is the tenth largest city economy in England, worth an estimated £11.6bn, so it’s a great area to concentrate on regenerating.

“It’s a well-connected city with direct rail access to London and has been awarded the UK City of Culture for 2025.

“Over the coming few years, the city will see a whole host of redevelopment with the local authority planning to improve large areas of the centre, following a £20m grant from the UK Levelling Up fund. The rental yield in Bradford also sits at 6 per cent, which is 2.4 per cent higher than the national average, making it a great time to invest in the area.”

This “high-spec” property will see each unit at Optima “exquisitely finished”, complete with furniture, an ensuite bathroom, “stylish” interiors and modern appliances, ensuring the “most optimum living experience” for residents.

There will also be shared access to a fully fitted kitchen, a laundry room and direct access to a large open-plan living space for student socialising. Optima House and the rest of the Bijou development also feature a secure main entrance, CCTV throughout the premises, secure parking and WiFi.

Offering a “great opportunity to investors”, construction of the new Optima site will start in June 2023, with the expected first completion in June 2024. Each unit will be sold with a 999-year lease, priced from £78k, with a 7 per cent NET Rental Return for 12 months. All will come fully furnished and managed.


By Matthew Neville – Senior Correspondent, Bdaily

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