Partner Article

The Yards, Covent Garden welcomes debut pop-up for online retailer, Libre London

Longmartin Properties Ltd, a joint venture between Shaftesbury Capital and the Mercers’ Company, has announced that Libre London, the online retailer specialising in women’s fashion and vegan beauty, has opened its debut pop-up at The Yards, Covent Garden, highlighting the destination’s appeal in securing a first-time brand for bricks-and-mortar space.

Libre London has opened a 2,000 sq ft pop-up at 138 Long Acre, next to specialist bakery Buns from Home. The pop-up features an array of women’s clothing, jewellery, bags, and accessories, as well as vegan makeup and skincare. Selecting The Yards to open its first bricks-and-mortar space following significant success in the online sphere, Libre London joins existing retailers at the destination such as & Other Stories, Lululemon, and The White Company. The pop-up will run until the end of June.

Libre London launched its first online store in 2021, appealing to the most eagle-eyed fashion enthusiasts and fashion-conscious customers. Adopting a fashion-forward approach, Libre London boasts a curated mix of products, ranging from big-label brands such as Fiorelli, Valentino, and Baims, to smaller independents such as Acala, Sintra Naturals, and Penti. Libre London has adapted to the changing consumer demands in response to fashion and skincare and holds a strong position in the online retail market for women.

Beril Zehra Usta, Director at Libre London, commented on the opening: “We have achieved so much since launching Libre London two years ago and we are now ready to take that next step and trial our first physical space. The Yards is a prominent location in an established area of the capital, and with our forward-thinking approach to fashion and the close-knit community we have been able to build with our consumers, this space matches our vision perfectly. We are delighted  to be part of The Yards for the next couple of months and welcome our customers in person for the first time.”

On behalf of Longmartin Properties Ltd, Abi Labbett, Senior Director at CBRE, also said: “It is great to be adding another retail element to The Yards. Libre London adds something unique, specialising in not just fashion, but beauty and skincare too, and given the success of its online platform, there is no doubt that it will be able to continue this positive trajectory into bricks-and-mortar. As The Yards nears letting completion, pop-ups like Libre London allow us to be flexible and trial new, innovative concepts, and we’re pleased to see the excitement around Libre London’s first space.”

The opening of Libre London follows the recent pop-up of Odd Muse, the luxury fashion brand, at The Yards throughout March, as well as the recent arrival of Townhouse, the UK’s leading nail care brand, at 6 Slingsby Place.

This was posted in Bdaily's Members' News section by Nick Thornton .