Leeds-based AI platform secures LEP investment

BOSCO™, the innovative AI MarTech platform has secured a five-figure LEP investment that will be used to develop a new module within the platform dedicated to Amazon advertising and merchandising.

The new module will be visible within the BOSCO™ reporting suite and will allow Amazon retailers to track their data accurately in one place, a major challenge for Amazon retailers and agencies in the space.

The BOSCO™ Index score will also allow retailers to benchmark their Amazon visibility against their competitors, and the forecasting and optimisation engine will allow them to spend more efficiently and drive more sales on the Amazon platform.

The new Amazon module will be launched later in 2023 and will revolutionise how Amazon retailers and agencies track and optimise their online advertising efforts. This investment also follows on from the expansion of the BOSCO strategic partnership with Mediatel Connected, the UK’s leading media data platform, providing more insights for customers.

The partnership continues to bring together the expertise of the two industry-leading companies to offer Mediatel customers an enhanced suite of marketing intelligence reports and simulators that help them to spend their advertising budget more efficiently online.

Mediatel has extended the BOSCO™ reports included within their Mediatel Connected platform, with additional reports that can be generated per domain. The ‘Organic SEO Report’ and ‘Paid Media Report’ allow Mediatel customers to benchmark their organic search and paid media performance against industry competitors, giving them valuable insights into their online marketing efforts.

Discussing the investment and partnership expansion, John Readman, chief executive office of BOSCO™ said: “We are proud to secure the additional investment in BOSCO™ from the LEP. The investment is a testament to the growing technology sector in the Yorkshire region.

“Securing the investment from LEP to invest into our Amazon offering will allow the platform to see the value in every pound they spend. It’s an exciting time for the business! We are also proud to continue and expand our partnership with Mediatel to offer more in-depth reporting for customers.

“The growth and success of the BOSCO™ platform are down to the team’s commitment to helping retailers and agencies maximise their online advertising efforts. We look forward to launching our new Amazon module and delivering even more value to our customers.”

Mark Roberts, interim chair of the LEP board, said: “I’m delighted that the LEP is providing this five-figure investment to a growing digital marketing business in West Yorkshire. The funding will provide them with a valuable boost and is a vote of confidence in our region’s booming tech sector.”

Rob Laurence, head of Mediatel Connected added: “We are delighted to have worked with Modo25 to extend the BOSCO analysis platform within our Performance App. Our subscribers are now able to gain even more valuable insights on how well their organic search is working for their e-commerce clients whilst also getting insight and recommendations for their paid activity.”

By Mark Adair – Correspondent, Bdaily